A bio link that proves what converts.
A bio link that is a landing page, not a list.
Most bio links are a stack of grey buttons that leak attention. Bloom’s is a page you can actually convert on: a headline that says who you are, your real destinations in the order that matters, and an optional capture block so a visitor who is interested does not have to go hunting for a way to reach you. It is one page per brand, so a workspace running several brands keeps each audience on its own page rather than pointing everyone at the same link.
Your real destinations, ordered
The site, the latest drop, the booking link, the newsletter — in the order you decide, not the order a profile forces. Because the bio page is yours, the thing you most want clicked sits at the top instead of three taps down a native profile.
A capture block, when you want one
Turn on a simple capture block and a visitor can leave an email or a message without leaving the page. That turns an interested viewer into a contact you can act on, instead of a like you can never follow up. It is optional — a bio page with only links is a perfectly good bio page.
One page per brand
The bio link follows the same per-brand shape as the rest of Bloom, so an agency or a multi-brand team never merges two audiences onto one link. Each brand’s page carries its own destinations, its own capture block and its own attribution.
Every post carries a shortlink that remembers where it came from.
A plain link on a post is anonymous the moment it is clicked — you get a visit with no idea which post earned it. Bloom replaces it with a UTM tracked shortlink: the link redirects to your destination and carries the network and the post along with it. The shortlinks ride on the posts Bloom already schedules through the publishing queue, so there is no extra step and no tracking URL to build by hand.
| UTM field | Bloom sets | What it tells you |
|---|---|---|
utm_source | The network | Instagram, LinkedIn, Mastodon — the account the post went out on. |
utm_medium | social | A stable medium so every social click groups together in analytics. |
utm_campaign | Yours to set | A launch, a season or a product, grouped across every network. |
utm_content | The post | Which specific post carried the link, so two posts never blur into one. |
utm_term | Optional | A free field for a variant or an A/B label when you run one. |
Short, so it fits any post
A shortlink stays out of the way of a 280-character post and still carries the full UTM payload behind the redirect. The viewer sees a tidy link; your analytics see the network and the post.
The bio link is tracked too
On a network that will not make a caption link clickable, the bio link is the destination you drive to — and it is stamped the same way, so an Instagram feed post is attributable even though the post itself carries no link.
Honest about where it stops
Attribution needs the UTM parameters to survive to the destination. A page that strips the query string still counts the click on the shortlink, but its own analytics will not see the source — so Bloom tells you the click happened rather than pretending to follow the visitor somewhere it cannot see.
See which post and network actually drove the click.
Because every link carries its source, Bloom can roll the clicks back up to the post and the network that earned them. That is the difference between “we got some traffic this week” and “the Tuesday hiring post on LinkedIn drove it.” The per-network engagement picture — likes, reposts and replies — lives on the analytics page; this page is about the click and the lead that follow it.
Rolled up by post and network
Each tracked link carries the post in its content field and the network in its source, so the clicks sort themselves without you tagging anything. The post that earned the traffic is named, not guessed.
It changes what you post next
Once a click has a source, “do more of what works” stops being a slogan. You can see the hook and the network that converted and lean into it — and the engagement side of that story, per network, is on the analytics page.
Turn an interested click into a lead you can follow up.
A click is attention; a captured contact is a lead. The bio page’s capture block saves the visitor who wants to hear from you — with the network and post that brought them already attached — so social engagement becomes something you can act on rather than a figure in a notifications tab that resets every morning. Bloom captures the lead and proves where it came from; the follow-up is a CRM job.
Captured, not counted
A follower count is a number you cannot email. A captured contact is a person who raised a hand, with the post and network that moved them to do it recorded alongside. That is the raw material of a pipeline, not a vanity metric.
Follow up where follow-up belongs
Bloom does not pretend to be a CRM. It hands a captured lead and its attribution to a tool built for sequencing and pipeline — see what Autocloz does for follow-up — so the lead does not stall at the point it was most interested.
Replies have a home too
Not every lead fills a form; some just reply or send a DM. Those land in Bloom’s unified inbox across the seven networks that return conversations, so the warm ones are answered where they wrote rather than missed.
What the link and the bio page deliberately do not do.
The fastest way to lose a customer in month two is to let them assume a capability in month one. These are the assumptions a lead-gen buyer most often arrives with, answered before signup rather than after.
Not a CRM
Bloom captures the lead and the attribution. It does not run sequences, score deals or manage a pipeline — that is Autocloz’s job, and the handoff is a link rather than a half-built feature pretending to be the real one.
Not a promise of clicks
Measuring a click is not the same as manufacturing one. Bloom makes your results visible and your leads captured; it does not and cannot guarantee a number, and it will not dress one up.
Not end-to-end past the click
Attribution reaches the click and the bio-page capture. If your destination strips the UTM parameters, Bloom still records that the click happened but cannot read what the visitor did afterwards on a system it does not control.
Not a link on every network
Some networks — Instagram’s feed most obviously — will not make a caption link clickable. There the bio link carries the destination, tracked the same way, rather than Bloom claiming a clickable in-post link that the platform does not allow.
Link-in-bio and tracking questions, answered plainly.
What is a link in bio, and what does Bloom's do?
How does Bloom track which post drove a click?
What are UTM parameters, and which does Bloom set?
Does tracked-link attribution work on every network?
What happens after someone clicks or signs up?
Can Bloom guarantee more clicks or conversions?
Stop guessing which post worked.
Bloom runs on its own application and its own sign-in — an Autocloz account is not required. Set up your bio page, let Bloom put a tracked shortlink on every post, and the next time a visit arrives you will know exactly where it came from.